2 dic. 2013

6 Things Super Successful Companies Have in Common

Most start-ups fail--but the extraordinary few that succeed practice six shared habits.
Based my interviews with over 200 entrepreneurs, I’ve developed the Hungry Start-up Strategy Index (HSSI) that scores a start-up from 0 to 100 based on how well it does these six relative to the world’s best.
What are your start-up’s odds for success? Based on anecdotal evidence, they are not good. I have spoken with venture capitalists who say that in a year they review 1,000 business plans and invest in two or three.
Of the other 997, perhaps some get funded by VCs, others bootstrap or get funds from friends and family, and still others give up. Of the ones that get funded, typically one out of 10 is a big success. And one in 10,000 gets to be worth $1 billion or more.
Two extraordinarily successful start-ups I have interviewed - Westborough, Mass.-based SimpliVity -- its hardware lowers the total cost of ownership for corporate IT departments and Waltham, Mass.-based Actifio -- a maker of appliances to lower the cost of copying data, both of which extensively -- have HSSIs that are close to 100.
Here is what it takes to get that score.
1. Setting goals. Start-ups almost always lack the cash to pay market-beating salaries to top talent. One way that they do this is by setting goals that talented people - founding executive, investors, and staff -- find irresistibly compelling.
To practice the first habit well, you must do a great job on these three goals:
  • Mission: Enduring purpose of the start-up
  • Long-Term Goal: Approach to realizing investment return
  • Short-Term Goals. Clear short-term milestones
Based on their talented executive teams, excellent professionals, and world-class investors, SimpliVity and Actifio have clearly done a great job of setting these three goals.
2. Picking markets. A start-up could pick any market in which to sell its product. But the most successful start-ups pick markets that pass four tests:
  •  Its founder is passionate about the industry
  •  Its founder has superior industry knowledge
  •  Strong forces drive its industry growth
  •  The start-up is solving a customer problem that the market ignores
SimpliVity and Actifio have picked markets wisely as evidenced by their extremely rapid growth - over five-fold.
3. Raising capital. The most successful start-ups preserve control while obtaining the capital that they need to fuel their growth. Moreover, when they do raise venture capital, they do so with firms that can help them expand due to their brand, connections, and capabilities.
A winning start-up’s approach to raising capital passes three tests:
  • It self-funds until expansion phase
  • Its researches the founder’s fit with the VC firm partner
  • It creates a competitive bidding process to obtain attractive investment terms
SimpliVity and Actifio both self-funded until they had developed working prototypes and won customers. Once established, they raised capital from firms that have helped them expand.
4. Building the team. As a founder, you can’t do everything yourself. A successful entrepreneur is humble enough to know her strengths and weaknesses and to build a company that attracts and motivates talented people who can work together to pursue the company’s goals.
To do that, winning start-up CEOs do the following:
  • · Identify the skills needed for success
  • · Add executives to complement their strengths and weaknesses
  • · Attract and motivate top talent
  • · Link their incentives to clear values
5. Gaining share. Given the odds of failure, potential customers don’t want to buy a product from a start-up. To overcome those odds, winning venture do the following:
  •  Build a product that offers more value for money
  •  Develop improved product versions fast
  •  Sell to new market segments
SimpliVity - its product reduces total cost of ownership three-fold -- and Actifio - for every $1 a customer invests in its product, the customer gets $15 in cost savings -- both do that.
6. Adapting to change. Finally, the most successful start-ups adapt well to changing customer needs, upstart competitors, and new technology.
To that end, they do the following:
  • Monitor customer needs, competitors and technology
  • Pinpoint critical threats and opportunities
  • Modify products and pricing to boost growth
Both SimpliVity and Actifio have altered their marketing strategies and product lines to respond to changes in boost their growth.
What’s your start-up’s HSSI?

25 mar. 2013

Mil grullas y un libro de haikus a Unamuno

Mil grullas y un libro de haikus a Unamuno
Mil grullas y un libro de haikus a Unamuno: El poeta Alfredo Pérez Alencart y el pintor Miguel Elías dedican poemas e ilustraciones al escritor y pensador salmantino de adopción en el libro 'La piedra en la lengua'.
Compuesto de 40 poemas breves y uno largo titulado Unamuno - leído en cinco idiomas durante el acto de presentación -, la obra pretende acercar al lector a los rincones más íntimos del pensador. Ver mas!

17 ene. 2013

Trabalenguas en español

Erre con erre, entre brincos;

erre con erre, otra vez;
vienen los ornitorrincos
nadando, corriendo y rodando a la vez.

Parra tenía una perra.
Guerra tenía una parra.
La perra de Parra subió a la parra de Guerra.
Guerra pegó con la porra a la perra de Parra.
Y Parra de dijo a Guerra:
-¿Por qué ha pegado Guerra con
la porra a la perra de Parra?
Y Guerra le contestó:
-Si la perra de Parra no hubiera
subido a la parra de Guerra,
Guerra no hubiese pegado con la porra a la perra de Parra.

Fui al perejil
y me emperejilé;
para desemperejilarme
¿cómo me desemperejilaré?

Una vieja bodija
pericotija y tarantantija,
tenía tres hijas bodijas
Perico, Tija y Tarantija.

Mucha mula cucha, mucha cucha mula,
tiene la chamula Chucha.
Chucha la chamula tiene mucha mula cucha,
mucha cucha mula.

Érase una vieja
teca, meca, chiringorda,
vieja y sorda.
Si la vieja no hubiese sido
teca, meca, chiringorda,
vieja y sorda,
tampoco sus hijos hubieran sido
tecos, mecos, chiringordos,
viejos y sordos.

En un árbol verde,
reverde, reverde,
todo florecido,
resido, resido.

Sala Catula
dibidi dabidi bu
dubidi dubidi da
el que diga estas palabras
pronto un hechizo tendrá.

Erre con erre, no encuentro;
erre con erre, van tres
otro animal en mi cuento
con erre de rana, de burro y de res.

Pepe peina pocos pelos
pero peina peluqueros,
peina peine Pirámide
pero pocos pelos peina.

Recia la rajada rueda,
rueda rugiendo rudamente rauda
rauda rueda rugiendo rudamente la rajada rueda.
¡Rueda rauda, recia rueda,
rauda reciamente rueda!
¡Rueda recia, rauda rueda, rugiente rajada rueda!

Paco Peco, chico rico,
le gritaba como loco a su tío Federico.
Y éste dijo:
Poco a poco, Paco Peco, ¡poco pico!

Mariana Magaña desenmaraña
mañana la maraña que enmarañará
Marina Mañara.
¿Desenmañará mañana Mariana Magaña
la enmarañada maraña que enmarañó
Marina Mañara?

Trastabillando tras ella trocar tres trastos trató,
tras ella trastabillando trastros tres trastabilló.

Venancio vendía bonitas boinas, bonitas, baratas,
embalaba baberos, bolillos, botas bellas
y boinas buenas.
Besaba Venancio a la bebita babosa,
baleaba valientes bandidos brabucones
y basta verle botar barquitos
que bien navegaban para brindar
por barloventosa ventura.

15 ene. 2013

La conquista del idioma español

"dentro de tres o cuatro generaciones, el 10, por ciento de la población mundial se entenderá en español", Víctor García de la Concha, director del Instituto Cervantes.
La conquista del idioma español - Periodico El Colombiano