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Mostrando entradas con la etiqueta green marketing. Mostrar todas las entradas
Mostrando entradas con la etiqueta green marketing. Mostrar todas las entradas

4 nov 2010

From Student to Entrepreneur

Three engineering students from Lima, Peru, decided to use their knowledge to improve the security of their own country. They came up with a new innovative service called Taximart that allows people to order taxis either online or with cell phones. These taxis are registered and provide their clients with different prices and time slots. This way, they resolved the problem of how to get home safely.

One of their main difficulties was to convince investors about the real benefits of this new innovative service. Nevertheless, the students had already started their enterprise named Devosinc when their university informed them about the Talent and Innovation Competition (TIC) of the Americas. Participating in TIC Americas 2010 gave them the necessary structure and management tools to bring their business to the next level. They knew that if they won the competition, it would not only give them credibility and exposure, it would also attract a lot of press leading to new investors and clients- and this is exactly what happened.

TIC Americas allowed the team to share their ideas, experiences, visions, and dreams with other young entrepreneurs. Gaining international exposure brought them new ideas and concepts which permitted them to further improve their services. The Competition gave them the opportunity to translate theory to practice.

According to Hernan Quintana one of the founders of Devosinc “the most important thing in pursuing an enterprise it trying and never being discouraged.” They believed in their service and overcame the prejudice that entrepreneurship may not lead to as much stability and financial remuneration as being employed.

Today, Devosinc is growing and currently has 7 employees. They are further expanding their business, providing new services to other business. In the end, it really came down to two things, overcoming the fear of failure and having faith!

MORE INFORMATION: Young Americas Business Trust http://www.myybiz.net

10 jul 2010

Hosting verde

Nos ha llegado información a través de un contacto de Arblog sobre una campaña que están realizando para promover el "hosting verde", de cara a fomentar la sostenibilidad en las empresas de servicios de internet. Se trata de incentivar la contratación de servicios verdes, y la plantación de árboles mediante la organización "Trees for the Future".

 
El tema me ha interesado, y navegando un poco he encontrado a Green Hosting, una empresa canadiense que dice ser el primer servicio de hosting de aquel país alimentado totalmente por energías verdes, (concretamente, energía eólica) suministradas por compañías con certificado de gestión ambiental tanto para generación como para distribución de energía.

Y no son los únicos, Google nos muestra unos cuantos resultados, como Go Green Hosting entre otros. Como ves, podemos contribuir a la sostenibilidad energética alojando nuestras páginas web en servidores "verdes", una forma más de ahorrarnos emisiones de CO2 a la atmósfera. Esperemos que sigan proliferando estos servidores, evitando así que Internet contribuya al cambio climático. 

Si quieres conocer los proyectos que estamos adelantando en materia de fomrmación y capacitación ambiental,a organizaciones y coperativas de recicladores, te invitamos a que conozcas lo que se está haciendo en Medellín, Colombia.